Brazil's Top Drawing & Coloring Apps in Q1 2021: A Sensor Tower Analysis

In the first quarter of 2021, Brazil's mobile users have shown significant interest in Drawing & Coloring applications. Sensor Tower provides a detailed look into the performance of the top five apps in this category, revealing interesting trends in downloads and weekly active users.

Phone Case DIY by Crazy Labs experienced an impressive spike in downloads early in the quarter, reaching over 1M in the second week of January, before gradually declining to 228K by the end of March. Weekly active users peaked at 1.5M in mid-January, then slowly decreased to 616K by the close of the quarter.

Paint by Number Coloring Game by Oakever Games also saw a fluctuation in downloads, starting at 100K in the last week of December, dipping in February, and then rising to a high of 150K downloads by the end of March. Revenue stayed modest, ranging from 97 USD to 249 USD per week. Active users showed a similar trend, starting at 761K, dipping in the middle of the quarter, and rebounding to 818K by March's end.

Budge Studios' Hello Kitty Nail Salon maintained steady downloads throughout the quarter, hovering around 80K-106K, with active users consistently above 500K. Revenue for the app remained low, with a peak of 22 USD in the first week of January.

Pixel Art － Color by Number from Easybrain showcased a growth in downloads from 52K in early February to 116K by the end of March. This app's active user base remained above 500K for the entire quarter, peaking at 680K in early March. Revenue exhibited a slight dip, starting at 763 USD in the last week of December and ending at 411 USD in the final week of March.

Finally, Happy Color® Art Coloring Book by X-Flow demonstrated consistent performance in downloads, with numbers ranging between 68K and 87K. The app's active users showed resilience, maintaining around one million users throughout the quarter, despite minor fluctuations.

For more in-depth insights and detailed app performance data, Sensor Tower's platform provides a comprehensive analysis of the app market trends.